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This week, we’re joined by Hailey Friedman, an entrepreneur, marketer, co-founder of the Growth Marketing Pro and Head of Marketing at Improvado.io, a company which offers consolidated marketing data. Apart from co-founded the Growth Marketing Pro blog with Mark Spera in 2017 Hailey also runs the Badass Marketers and Founders community, one of the largest active groups of marketers in Silicon Valley with over 22 000 members.

Our topics include:

  • Hailey’s background and how she got into marketing.
  • How do numbers play into the marketing equation?
  • The trial and error aspect of marketing, and the importance of testing.
  • Tips about advertising on social media.
  • How to get someone to buy something?

Connect with Hailey:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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Our guest for this week is Rich Brooks, the president, Web Marketing Strategist, and Chief Blogging Officer at flyte new media, and also the founder of the Agents of Change Digital Marketing Conference. Back in 2012, Rich started the Agents of Change as a weekly podcast and an annual conference that’s all about search, social, and mobile marketing. For this year's conference, Rich has prepared a special discount, exclusive to the listeners of our show.

Our topics include:

  • What is the Agents of Change conference all about?
  • What are some of the key events and workshops included in the Agents of Change?
  • Things you should know before organizing your own event or conference.
  • What are some of the benefits of putting together a large-scale event?

Connect with Rich:

 

This Week’s Gift: $25 off for the Agents of Change Conference!
When checking out, use the promo code:
BLC

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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This week’s episode is coming directly from the Twitter Blue Room and our guest is Anthony Brown. He is the Senior Client Account Manager at Twitter, and he’s sharing knowledge that will help you build your audience and develop your brand on one of the world’s leading social media platforms. An exclusive inside scoop about how world’s biggest companies approach Twitter.

Our topics include:

  • How are big brands utilizing Twitter?
  • Why is Twitter a must for company executives?
  • The potential benefits of understanding Twitter as a news platform.
  • Tips for entrepreneurs looking to become thought leaders on Twitter.
  • What are some of Twitter’s future projects to look forward to?

Connect with Anthony:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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Today we’re joined by Dionna Dorsey, a creative designer, entrepreneur and founder of the District of Clothing. Dionna’s primary focus is Dionna Dorsey Design, a personal brand under which she aims to strategically create, develop, and nurture brands in a variety of sectors via timeless and innovative design strategies. She uses simplicity, consistency, and inspiring design to support clients in their brand development through creative services.

Our topics include:

  • How did the District of Clothing come to be?
  • What should you consider before starting your own brand?
  • How to handle and fight against perfectionism in everyday work?

Connect with Dionna:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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Our guest for this week is Tom Schwab. He is the founder and CEO (that’s Chief Evangelist Officer) of Interview Vallet, a company that provides podcast guest marketing service. Tom’s passion is building and operating the Targeted Interview System which provides his customers a steady deluge of traffic, leads, and sales.

Our topics include:

  • How did Tom come up with the idea for Interview Vallet?
  • Is blogging dead, and is podcasting the new blog?
  • Why is it so important to know your target market before getting into podcasting?
  • How to present yourself as a guest worth interviewing?

 

Connect with Tom:

 

This Week's Gift: "Podcast Guest Profits" (A Book by Tom Schwab)
Get it for Free Here: https://interviewvalet.com/joeyprice/

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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For this week’s episode, we went to Podcast Center LA, and our guest is none other than Joey Price! He is the founder and CEO of Jumpstart: HR, but you also know him as the creator and host of the Business, Life and Coffee Podcast. Yes, this week we’re turning the tables on Joey and our interviewer for the show is Greg Davenport, an up and coming graphic designer who is currently doing the Design a Day challenge.

Our topics include:

  • What is the Design a Day challenge and how does it help graphic designers improve their skills?
  • Three things to look out for when building a brand online.
  • How do you build a team that will help you with your personal brand?
  • Why and how should you identify the people to look up to in your line of work?

Connect with Greg:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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00:0000:00

This week we met with Michael Redbord, who is the general manager of the Service Hub at Hubspot. Michael has worked with various companies of different shapes and sizes and helped mold their marketing plans, traffic acquisition methods, and competitive online strategies.

Our topics include:

  • Why is making customers more successful the key to business growth?
  • How Hubspot came to be and the rest of its origin story.
  • Recommendations and guiding principles for successful scaling and team growth.
  • The importance of empathy for providing quality customer service.
  • How to create a customer-centric strategy for your startup?

Connect with Michael:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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Today we’re joined by Dan Moyle, who is the Chief Marketing Officer at Interview Valet, a company that provides podcast guest marketing service. Dan is also a published author and a fellow podcaster. He is currently hosting The Storytellers Network.

Our topics include:

  • What are the three things people need to know about inbound marketing?
  • How can people use inbound marketing to grow their business?
  • How should you approach doing marketing in the so-called “boring” industries?
  • The importance of figuring out where your potential buyers hang out on the internet.
  • What are some of the metrics you can use to assess your inbound marketing campaigns?
  • Should you be thinking about getting into video marketing for your business?

Connect with Dan:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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This week we met with Jörgen Sundberg, an employer brand consultant, and founder and CEO of Link Humans. Jorgen has a background in recruiting, and in 2009 he started a company with the idea of helping employers develop a brand strategy, in order to reach the right humans.

Our topics include:

  • What are some of the current biggest trends in employer branding?
  • How is technology affecting the way employees are looking at employer brands?
  • Are today’s employees selfish?
  • Is the current business climate suitable for new entrepreneurs?

Connect with Jörgen:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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This week’s guest is Greg Jeffries, who is an internet marketing expert. Greg spent the last several years of his life transitioning from a complete internet marketing newbie, to a successful affiliate marketer that makes a 6 figure salary! He is currently offering his guidance and advice in the form of an online course called SEO Affiliate Domination.

Our topics include:

  • What is affiliate marketing, and what are some of the key characteristics of the field?
  • Is online marketing a Zero-Sum Game?
  • How can young entrepreneurs use good credit scores to jumpstart their business?
  • The importance of self-education and learning by yourself.
  • A glimpse into Greg’s affiliate marketing process.
  • What does SEO Affiliate Domination offer to marketing newbies?


Connect with Greg:
https://www.seoaffiliatedomination.com/

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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