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This week, we’re joined by Tom Libelt, marketing expert and the founder of the Smart Brand Marketing Community. With a background in both sound engineering and marketing, Tom’s career journey is both inspirational and eventful. He made the shift to sales and gained valuable experience by working for companies like Hilti and Nestle. Tom continued to explore different fields and two music albums and one coffee place later, he started focusing on his marketing and SEO skills. After working with a Muay Thai champion and helping him produce and market his online course, Tom co-founded We Create Online Courses, a company that can create an online course using only 14 hours of their clients time. He is also a fellow podcaster, and he’s hosted several podcasts with The Smart Brand Marketing Podcast still going strong after 120 episodes!

Our topics include:

  • The role elimination of unnecessary activities plays in achieving success.
  • Why are marketing and sales the backbone of the economy?
  • What makes Chiang Mai, Thailand so appealing to digital nomads?
  • Being professional vs. being authentic.
  • The formula behind making successful online video courses.

Connect with Tom:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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Our guest for this week is Phil Singleton, SEO expert, author, and Founder and CEO of Kansas City Website Design & SEO, a boutique Internet marketing agency. With a background in Finance and an MBA, Phil started his career knowing little about web development. The feedback he got from his first client spurred him on to have an amazing 20-year career in the field of Marketing and SEO, and today he is leading a team of specialists which is focused on providing their clients with results and a high return on investment. He is also a best-selling author and his book “SEO for Growth” has been named by Forbes “the #1 SEO book to read for entrepreneurs.”

Our topics include:

  • Has SEO changed over the last decade and how?
  • What are some of the tools entrepreneurs can use to improve their SEO?
  • Phil’s experiences of authoring a book and how it affected his brand.
  • How to use influencer marketing to promote your book?

Connect with Phil:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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Today we’re joined by Kasim Aslam. He is the founder and CEO of Solutions 8, which helps organizations to grow, scale and automate their business marketing process. Over the course of 11 years, Kasim and his team have helped more than 500 organizations using its very own proven digital marketing process. Kasim also became a best-selling author with his book titled The 7 Critical Principles of Effective Digital Marketing, and with it, he attempts to establish a baseline for one of the most tumultuous and change-ridden industries in existence.

Our topics include:

  • How to utilize Google Adwords in order to achieve growth?
  • What type of content affects the intent of your customers the most?
  • What are the constants and the variables in today’s digital marketing?
  • Is the “4 hour week” really feasible?
  • The upside of working with small businesses.
  • How can small businesses gain the upper hand in the competition against corporate giants?

Connect with Kasim:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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This week, we’re joined by Dom Cappuccilli, the founder and CEO of The Clean Sell, a sales consulting firm focused on helping entrepreneurs transition from founder-led sales to a structured and scalable sales effort. After 10 years as a reporter, author, and screenwriter, Dom found his calling when he rewrote the sales story of a fast-growing healthcare company and doubled their revenue in six months. He quickly rose to be a sales leader at a unicorn startup called ZocDoc (currently valued at $1.8B) before going to Arches Technology where he created and sold an entirely new healthcare technology product to health systems. In 2015, he founded The Clean Sell with the intention of helping entrepreneurs build many of their sales efforts, processes and teams from the ground up, all the while telling a better sales story.

Our topics include:

  • What are the most common bad habits that entrepreneurs bring to the sales cycle of their business?
  • The role of the entrepreneur in the sales process.
  • The commonalities between storytelling and sales.
  • A crash course on how to develop a core sales story.

Connect with Dom:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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Our guest for this week is David “Rev” Ciancio, sales marketing planner and brand development specialist who is currently the Director of Industry Insights at Yext. With over 20 years experience in hospitality and digital marketing and business development, Rev is currently helping businesses optimize their digital knowledge management process. Rev also holds the title of an expert burger eater, and he has created what is now one of the top burger blogs in the world called the Burger Conquest.

Our topics include:

  • What is digital knowledge management and why is it important?
  • How can reputation make or break a business?
  • The not-so-well-known aspects of customer service.
  • Why is influencer marketing the future of marketing?
  • Popular trends in the marketing space.
  • Burgers, life and coffee!

Connect with Rev:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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This week, we’re joined by Moshe Hurwitz, a business development, brand management, and e-commerce professional. He is also the founder and former managing director of Art-N-Fly, a boutique brand of quality art supplies focusing on the world of drawing and illustration. Back in 2015, with only $12 000 and without knowing anything at all about e-commerce, Moshe decided to start his own e-commerce business which he sold three years later for just under one million dollars.

Our topics include:

  • Moshe’s incredible entrepreneurial journey.
  • What are some of the trends in the e-commerce market you should be looking out for?
  • How are influencers actually influencing the market?
  • Do millennials really care about brand loyalty?
  • Why and how to include influencer marketing as a business strategy?
  • The future of influencer marketing.

Connect with Moshe:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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This week, we’re joined by Hailey Friedman, an entrepreneur, marketer, co-founder of the Growth Marketing Pro and Head of Marketing at Improvado.io, a company which offers consolidated marketing data. Apart from co-founded the Growth Marketing Pro blog with Mark Spera in 2017 Hailey also runs the Badass Marketers and Founders community, one of the largest active groups of marketers in Silicon Valley with over 22 000 members.

Our topics include:

  • Hailey’s background and how she got into marketing.
  • How do numbers play into the marketing equation?
  • The trial and error aspect of marketing, and the importance of testing.
  • Tips about advertising on social media.
  • How to get someone to buy something?

Connect with Hailey:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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Our guest for this week is Rich Brooks, the president, Web Marketing Strategist, and Chief Blogging Officer at flyte new media, and also the founder of the Agents of Change Digital Marketing Conference. Back in 2012, Rich started the Agents of Change as a weekly podcast and an annual conference that’s all about search, social, and mobile marketing. For this year's conference, Rich has prepared a special discount, exclusive to the listeners of our show.

Our topics include:

  • What is the Agents of Change conference all about?
  • What are some of the key events and workshops included in the Agents of Change?
  • Things you should know before organizing your own event or conference.
  • What are some of the benefits of putting together a large-scale event?

Connect with Rich:

 

This Week’s Gift: $25 off for the Agents of Change Conference!
When checking out, use the promo code:
BLC

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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This week’s episode is coming directly from the Twitter Blue Room and our guest is Anthony Brown. He is the Senior Client Account Manager at Twitter, and he’s sharing knowledge that will help you build your audience and develop your brand on one of the world’s leading social media platforms. An exclusive inside scoop about how world’s biggest companies approach Twitter.

Our topics include:

  • How are big brands utilizing Twitter?
  • Why is Twitter a must for company executives?
  • The potential benefits of understanding Twitter as a news platform.
  • Tips for entrepreneurs looking to become thought leaders on Twitter.
  • What are some of Twitter’s future projects to look forward to?

Connect with Anthony:

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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Today we’re joined by Dionna Dorsey, a creative designer, entrepreneur and founder of the District of Clothing. Dionna’s primary focus is Dionna Dorsey Design, a personal brand under which she aims to strategically create, develop, and nurture brands in a variety of sectors via timeless and innovative design strategies. She uses simplicity, consistency, and inspiring design to support clients in their brand development through creative services.

Our topics include:

  • How did the District of Clothing come to be?
  • What should you consider before starting your own brand?
  • How to handle and fight against perfectionism in everyday work?

Connect with Dionna:

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

Like This Episode? Leave a tip!
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